Car Rental Market Driven By Growing Travel And Tourism Industry
The
car rental market provides mobility solutions through rental of passenger cars,
light commercial vehicles and others for both business and leisure travellers.
These rental vehicles offer flexibility, convenience and cost-effectiveness
compared to vehicle ownership. With rising disposable incomes, more people are
opting for leisure travelling by road. Additionally, growing business needs
have increased demand for temporary vehicle rental solutions. Car rentals help
meet occasional vehicle requirements of individuals and fleets in a affordable
and hassle-free manner.
The global Car Rental Market is estimated to be valued at US$ 133.23 Bn in 2023 and is expected to exhibit a CAGR of 6.1% over the forecast period 2023 to 2030, as highlighted in a new
report published by Coherent Market Insights.
Market key trends:
One of the key trends in the car rental market is the growing popularity of
online booking platforms. Various international and local rental service
providers have developed robust online platforms to book vehicles from
anywhere. Customers can browse through vehicle categories, check rates and
availability, compare options and complete bookings with just a few clicks.
This has enhanced convenience while also allowing companies to effectively
manage fleet and optimize pricing. The increasing internet and smartphone
penetration worldwide is further propelling the online car rental trend.
Porter's
Analysis
Threat of new entrants: The threat of new entrants in the car rental market is
moderate. Significant capital investment required to develop and maintain large
fleets of vehicles, obtain licenses, set up infrastructure across regions pose
as a entry barriers.
Bargaining power of buyers: The bargaining power of buyers is high. Large
customer base along with availability of numerous service providers allows
buyers to negotiate on prices and service offerings.
Bargaining power of suppliers: The bargaining power of suppliers is moderate.
Major vehicle manufacturers focus on bulk sales to fleet operators and leasing
companies to counter pricing pressures.
Threat of new substitutes: Threat of new substitutes is low. New transport
modes take time to emerge and pose a competitive threat to established car
rental services.
Competitive rivalry: Competition is intense among major players to strengthen
regional presence, upgrade fleet with latest models and expand service
portfolios.
Key Takeaways
The Global
Car Rental Market Size is expected to witness high growth.
Regional
analysis: Europe is another major market for car rentals driven by high
penetration of rental services across countries particularly the UK, Germany,
France and Spain. Favorable government initiatives to improve airport
connectivity and tourism promotion aid market expansion.
Key players: Key players operating in the car rental market are Nobel Biocare
Services AG, DIO Corporation, Ivoclar Vivadent AG, GC Dental, Modern Dental
Group Limited, COLTENE Group, SHOFU Dental GmbH, VITA Zahnfabrik, Holmes Dental
Co., Lasak, Institut Straumann AG, Derby Dental, and Anthogyr SAS. These
players focus on expanding service networks and fleet size through acquisitions
and partnerships to consolidate their market presence.
Get
more insights on this topic:
https://www.marketwebjournal.com/car-rental-market-trends-size-and-share-analysis/
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