Fiber Supplements Market Demand Is Driven By Growing Need For Colon Health Management

Fiber Supplements Market


Fiber supplements include dietary fibers such as psyllium husk, inulin, polydextrose, cellulose, and guar gum that provide various physiological health benefits. They help in weight management, maintain blood sugar levels, reduce cholesterol, and promote regular bowel movements. Rising health awareness among people regarding colon health and risk of colon cancer has prompted a higher adoption of fiber rich diet. However, consumption of recommended daily fiber intake through natural food sources alone remains a challenge.

The global fiber supplements market is estimated to be valued at US$ 3.72 billion in 2023 and is expected to exhibit a CAGR of 74% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

The global fiber supplements market is driven by growing prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity caused by unhealthy modern lifestyle and diet lacking in nutrition. Fiber supplements effectively aid in treating constipation, improving digestive health and maintaining bowel regularity. They regulate cholesterol levels and help manage weight and blood sugar levels. The convenience of use and ability to supplement fiber intake through a small pill or capsule is a major advantage driving uptake of fiber supplements. The global fiber supplements market is estimated to be valued at US$ 3.72 Bn in 2023 and is expected to exhibit a CAGR of 74% over the forecast period 2023 to 2030.

Market key trends:
Launch of innovative supplemented options such as chewable fiber supplements, gummies and ready-to-mix powders is a key trend witnessed in the fiber supplements market. These novel formulations help improve palatability and make fiber intake more enjoyable for consumers. For instance, viscous fibers like psyllium are now available in chewable or gummy forms. This has boosted compliance for fiber therapy especially among pediatric population. Another noteworthy trend is the emergence of prebiotic fiber supplements containing fibers like inulin and oligofructose that promote growth of beneficial gut microbiota.


Porter's Analysis

Threat of new entrants: The threat of new entrants is moderate as the fiber supplements market requires significant capital investments in building brands and R&D for new products. However, the presence of many small firms can increase competition.

Bargaining power of buyers: The bargaining power of buyers is high given the presence of various substitutes and undifferentiated products. Buyers can switch to other supplement options easily.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to the availability of substitute raw materials. However, they play a crucial role in product formulation.

Threat of new substitutes: The threat from substitutes is high as probiotics, prebiotics and other fiber-rich foods provide similar benefits of improved digestion and gut health.

Competitive rivalry: The competitive rivalry is high among the existing major players like Orasis Pharmaceuticals, AbbVie Inc. (Allergan), Novartis AG operating in the market.


Key Takeaways

The Global Fiber Supplements Market Demand is expected to witness high growth due to increasing health consciousness among consumers. The North America region currently dominates the market owing to rising prevalence of lifestyle diseases. Key players operating in the fiber supplements market are Orasis Pharmaceuticals, AbbVie Inc. (Allergan), Novartis AG, OSRX Pharmaceuticals, LENZ Therapeutics, Visus Therapeutics, Ocuphire Pharma Inc., Eyenovia, Inc., Vyluma Inc., and Jawa Pharmaceuticals (India) Pvt. Ltd.

Regional analysis: The Asia Pacific region is projected to grow at the fastest pace during the forecast period. This can be attributed to growing aging population, rising discretionary incomes, and increasing health awareness in developing countries like India and China.

Key players: Key players operating in the fiber supplements market are focusing on new product launches, mergers, and collaborations to strengthen their market position. For instance, in 2022, LENZ Therapeutics announced a $80 million Series A funding round to advance development of its non-absorbed biologic therapies for gastrointestinal diseases.

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