Rapid Growth Of The Global Feminine Hygiene Products Market Fuelled By Rising Awareness
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| Feminine Hygiene Products Market |
Feminine hygiene products including sanitary napkins, tampons, and panty liners are essential for women during menstruation. They help in maintaining cleanliness, hygiene, and absorbing menstrual blood. The rising awareness about maintaining hygiene and comfort during periods has increased the demand for effective feminine hygiene solutions.
The
global Feminine Hygiene Products Market is estimated to be valued at US$ 36.2 Bn in 2023 and is expected to
exhibit a CAGR of 6.6% over the
forecast period 2023 to 2030, as
highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends spurring growth in the feminine hygiene products market
is the increasing availability of organic and eco-friendly products. With
growing health and environmental concerns, many women now prefer using organic
cotton sanitary napkins and tampons that are free from chemicals and dyes.
Manufacturers are increasingly focusing on developing organic and sustainable
menstrual hygiene solutions using plant-based materials that decompose quickly.
For instance, some brands offer menstrual cups made of medical-grade silicone
that can be reused for several years. The rising consumer preference for
natural and eco-friendly feminine hygiene products is expected to pave the way
for substantial opportunities in the market over the coming years.
Segment Analysis:
The global feminine hygiene products market is dominated by sanitary napkins
sub segment. Sanitary napkins account for over 40% of the total market share
due to growing usage rates in developing countries and comfort provided by new
products available in the market such as slim fit and ultra-thin sanitary
napkins. Menstrual cups are gaining traction in the market owing to benefits
such as reusability and sustainability. However, high costs and affordability
concerns limit the growth of menstrual cups sub segment currently.
Key Takeaways:
The Global
Feminine Hygiene Products Market Size is expected to witness high
growth over the forecast period of 2023 to 2030 driven by increasing
menstruation awareness, availability of better products and rapid urbanization
in emerging markets.
Regional analysis:
Asia Pacific region dominates the global feminine hygiene products market with
over 35% share due to large population of menstruating women in countries like
India and China. Growing education levels and disposable incomes in the region
are increasing uptake of modern hygiene products. North America ranks second in
terms of value owing to mature markets and presence of leading international
brands. Europe is another major region driven by demand in countries like
Germany, UK and France.
Key players:
Key players operating in the feminine hygiene products market are Ritchie
Navigation, Weems & Plath, Raytheon Anschûtz, Furuno, Simrad Yachting, KVH
Industries, Garmin, Raymarine, Japan Radio Company, SI-TEX Marine Electronics.
Ritchie Navigation leads the sanitary pads segment with innovative slim pads,
while KVH Industries has strong presence in menstrual cups with BPA-free and eco-friendly
products. Garmin and Raymarine are expanding distribution networks to capture
higher shares.
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